Branding and Logo Guidelines
New Lodi Unified Logo
Our brand guideline, including logo variations, colors, typefonts, and other templates can be found here.
Lodi USD Community:
On behalf of Superintendent Cathy Nichols-Washer, I am elated to share that last night the Board approved a new logo for Lodi Unified.
Our new official logo is the result of the District’s work over the last several months since the Board approved our strategic communication plan. The strategic communication plan called for the rebranding of our District and the “refreshing” of 48 school logos by the end of 2024. To date, all three phases of the first year of our rebranding plan are in process. The logos for Lockeford, Manlio Silva, Liberty, and our District have been updated.
Our new District logo was developed with your feedback in mind from the Rebranding ThoughtExchange that took place last November. In this ThoughtExchange, you were asked to share what values or characteristics you would like to see reflected in the District’s rebranding effort. Some of the top themes that arose were “diversity and equity,” “high quality education,” “community engagement and unity,” and “college readiness.”
A Rebranding Committee, which included employees, students, and parents, was formed following the ThoughtExchange. Over three months, the committee met with a professional graphic designer to develop potential logos. The top two logos were sent to you for a vote, and a final logo selection was presented to the Board last night. The Board approved logo option #2, which received over 80 percent of the votes from the community.
Our new logo both harkens back to our agricultural roots and represents the many communities that make us Lodi Unified. Within the book, you can see both pages and agricultural fields. The tree, with its merging tree branches, signifies the diverse communities in Lodi, Stockton, and surrounding rural areas that comprise our District. Reading and literacy is the foundation of education, and the technology contained within the tree, represents the future of education. The transition from the bottom to the top of the tree illustrates the growth and transition of our students from elementary school to graduation.
We will begin our transition to our new logo over the coming weeks on our website, materials, and signage. A brand style guide will be placed on our website, which will serve as the official identity usage guideline for the District’s brand, including logo usage, acceptable color palettes, and typefaces.
I want to thank all our Lodi Unified community members who participated in the rebranding process. Your ideas and feedback were important components of this process. I would also like to thank the 10 committee members who graciously offered their time to serve on this committee:
- Michelle Armstrong
- Dean Blount
- Alyssa Chism
- Joseph Gardea
- Patricia Gurecki
- Rob Hoffman
- Carol Marceau
- Ana Ramos
- Jesse Turner
- Taylor Willis
Finally, a huge note of thanks to Tim Huynh, the designer behind this logo.
Thank you again for your participation in this historic process and for your help in creating a new District logo that unifies our community and embodies our mission of educating students for success.
Chelsea Vongehr, Public Information Officer/Grant Writer
Lodi Unified School District