Communication and Marketing Plan

In late 2019, a Communications ThoughtExchange was conducted among external and internal stakeholders to identify major themes for the communication plan. Based on that feedback, a communication plan was drafted. In early 2020, the draft plan was presented to the Superintendent's cabinet and District administrators. 

In September 2020, the communication plan was present to the Board of Education and in July 2021, the Board approved the communication plan.

The purpose of the communication plan is to present a clear and concise framework for engaging and communicating with both external and internal audiences in our school
communities.

The communication plan outlines the District's communication
and marketing goals and implementation strategies to meet those goals. The plan will be reviewed annually to determine if changes are necessary.

Approved 2021-2024 Strategic Communication and Marketing Plan

Rebranding ThoughtExchange

The District's strategic communication and marketing plan includes the rebranding of the District. We are seeking the community's feedback on what images or phrases would best encompass and represent our District as a whole. This information will be used to help us develop a new District logo and other rebranding efforts.

In order to collect this information, we launched a Rebranding ThoughtExchange.

Our Rebranding ThoughtExchange question was:

What values or characteristics would you like to see reflected in the District’s rebranding effort?

To view the results of the ThoughtExchange, please visit here.

To view more information on ThoughtExchange, please visit our website.

Updated 12/02/2021